Don’t Be That Booth: The High Cost of Disengagement at Trade Shows
Every time I walk a trade show floor, I’m struck by a disappointing reality: too many booths feel cold, uninviting, and frankly—disconnected. I see staff standing around, glued to phones, eyes down, faces blank. There’s no hello. No spark. No sign that they even want to connect. And I think to myself: Where are the […]
