Every time I walk a trade show floor, I’m struck by a disappointing reality: too many booths feel cold, uninviting, and frankly—disconnected. I see staff standing around, glued to phones, eyes down, faces blank. There’s no hello. No spark. No sign that they even want to connect.
And I think to myself:
Where are the people who are excited to serve? Where’s the energy? The smile? The human connection?
This isn’t just a pet peeve—it’s a problem. A costly one.
Why I Created the BizzAngels
After years of working global shows and coaching brands, I knew something had to change. That’s why I launched the BizzAngels: a handpicked team of brand ambassadors trained to shine.
We don’t just stand at booths—we show up with intention.
Every BizzAngel is trained to:
- Greet within 30 seconds – no exceptions
- Lead with a smile and open body language
- Read the room – posture, movement, engagement cues
- Respectfully initiate conversation—and make it personal
This isn’t just about being friendly—it’s strategy. People remember how you make them feel. That warm welcome, that eye contact, that energy? That’s the start of a relationship.
Eye Contact is Everything
In our region, cultural nuances around gender and communication are real—and respected. But too often, eye contact is lost. And without it, the entire foundation of connection crumbles.
At BizzAngels, we practice this skill because it matters. A glance, a smile, a confident hello—these are the micro-moments that separate you from being ignored to being unforgettable.
The Bottom Line
Brands are investing time and money into these events. But when they show up with disengaged teams, they lose ROI before the first conversation.
A BizzAngel doesn’t just represent your company. We amplify your presence. We create openings. We build momentum.
Next time you plan your booth, ask yourself:
Do you want to be remembered—or overlooked?
Let’s elevate your next event, one real connection at a time.
Want to learn more? Contact us here!
